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Audience Import Formatting

Just a few quick guidelines to make sure you file import for your audience is accepted! 📁 

To import successfully, your file must have the following headers in this order:

  • Phone

  • Email
  • First Name 
  • Last Name
  • Zip Code 
  • Note 
  • Tags

** 📱The phone number is the only required field for importing, but you can add these additional fields if you'd like.

** 🏷️ Tags must appear in the Tags column, with multiple tags separated by commas. 

** 📂 The file must also be formatted as a CSV, XLSX, or ODS and cannot exceed 100MB. 

Screenshot 2026-04-06 at 4.26.49 PM

Our system will also run validations on the provided phone numbers and will reject a subscriber from the import if one of the following criteria fails: 

  • Missing (no phone number provided)
  • Invalid phone number format
  • Not an SMS-enabled mobile device
  • Number is already subscribed
  • Number has unsubscribed

Once your file is ready to go, complete your import with these steps! 

Any additional questions? Just reach out to your CS Manager for help! 🤓