Your campaign can be configured to capture subscriber location information in the sign up process. This feature is only available for US campaigns
- Subscribers who have submitted zip code information will be assigned that postal code as a location tag, and will additionally automatically be assigned corresponding City and State tags. i.e. Zip code: 90210 corresponds with City: Beverly Hills CA and State: California
- The subscriber-volunteered location information will then become a segment of your audience accessible in the "Send To" criteria of the broadcast tab.
Learn how to send a segmented broadcast here.
The Zip Code field will not appear on the sign up form for campaigns that do not have it enabled.