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  3. Sending Segmented Broadcasts

How do I send a segmented broadcast using location tags?

It’s simple. Location-enabled campaigns collect zip code, city, and state for each subscriber who volunteers their zip code during signup. When composing a segmented broadcast, you’ll have the ability to target any zip code, city, or state (as long as you have one subscriber in that location) in the Send To section. Segments can consist of a mixture of both Location Tags and Keyword Tags.