How do location-based segments work?

Subscribers who have submitted Zip Code information will be assigned that Postal Code as a Location tag, and will automatically be assigned corresponding City and State tags. 

  • For example, Postal Code: 90210 corresponds with City: Beverly Hills CA and State: California

Location-enabled campaigns will have the above Location Tags as available "Send To" Segment tags when sending Segmented Broadcasts. Segments can consist of a mixture of both Location Tags and Keyword Tags.