Segmentation
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      How do subscriber tags work?

      Tags are applied to subscribers once they text back a keyword or if they opt into specific tags at sign-up.

      First, let's identify what terms and characters can be used to create a working tag. 
       
      Subscriber tags can contain any amount of: ✅
      • alphanumeric characters
      • multi-word tags
      • spaces, hyphens, and underscores
      • Special Characters and punctuation 
      • Emojis 

      Subscriber tags cannot contain the following: 🚫

      • Protected SMS keywords (Stop, Yes, etc) 
      • Location keywords 

      Refer to the following table for examples

       

      Keywords
      Classification
      Allowed?
      coffee, tea, weekend, san francisco 49ers, 212, under 35, 10-4 
      Alphanumeric keywords
      Allowed. Tags can be any length and consist of any combination of letters, numbers, and spaces.
      mother-in-law, 10-4, cool_cats, 100% , “quote” , :) , #awesome, cool_cats 
      special characters
      Allowed. Tags can contain special characters.
      grinning faceamerican football pizza
      Emojis
      Allowed. Tags can contain emojis.
      stop, stopall, unsubscribe, cancel, end, quit, start, yes, unstop, help, info, agree
      SMS Keywords
      Not allowed. These words are protected SMS keywords.
      Zip Codes, Cities, States if they match Location tag formatting. 
      • Postal Code 5-digit numeric string: i.e. 73301
      • City: City name followed by two-letter state abbreviation without any comma: i.e. Austin TX
      • State Full state name: Texas
      Location tags
      Not allowed. These tags are reserved for location based segmentation.