Tags are applied to subscribers if they, at any time, send a message to your campaign that matches a keyword you’ve specified in a previous broadcast.
*For a tag to be successfully applied to a user, they must text back ONLY the tagged word.
Here's an example! 🤓
You’ve created a broadcast encouraging your subscribers to text back either boston or new york city to receive tailored updates pertaining to their city of choice.
Refer to the following table to see which responses result in successful tagging.
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Subscriber Reply
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Tag Applied?
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Reason
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boston
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Yes, the boston tag is applied.
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Reply matches the tag exactly.
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BOSTON
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Yes, the boston tag is applied.
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Tags are not case sensitive.
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i love boston
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No, the boston tag is not applied.
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Replies must consist of only the specified tag in order for the tag to be applied.
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boston
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Yes, the boston tag is applied.
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Once a subscriber tag is created, a subscriber can opt into it at any time.
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new york city
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Yes, the new york city tag is applied.
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Reply matches the tag exactly.
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new york
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No, the new york city tag is not applied.
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Tags must be typed in their entirety to be applied to a subscriber.
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new york and boston
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No, neither tag is applied.
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Multiple tags must be typed separately in separate messages to be tagged.
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new york city in one message and boston in another message
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Yes, both tags are applied.
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There is no limit to how many tags a subscriber can have applied to them, as long as they reply with the tags in separate messages.
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