You might be wondering how to find your texting tempo.
Texting is an intimate medium. It’s important to think about your audience and consider when you’re texting too often, or not enough. Another thing to consider is what time of day you’re texting, especially considering time-zones.
The Trial Period:
Before you launch your Subtext campaign, it’s a good idea to think about the frequency of texts you want to send. We recommend to start by sending one text a day M-F, with more on big events. Ultimately how many texts you send depends on your personality and the topic(s) you cover.
Ask Your Audience
Once you’ve been texting for a week or two, it’s highly recommended to send a broadcast to your audience asking them for feedback on the cadence. “Hey everyone. It’s [name] here. Wanted to send a text that’s not about the topic, but instead about this text channel. I’ve been sending [x] texts a [y] and I wanted to get your feedback on this. Am I sending too many texts, not enough or just right? I want to make this a good service, so let me know what you’d like to hear from me and how often.”
Things To Consider:
It’s also possible to text too little. If you don’t text for weeks at a time, the audience will forget who/what they signed up for and may react negatively to a new text from you without context. If you do need to take some time off, see our best practice about “How to let your audience know if you're going dark.”
When sending texts be mindful of the time of day it might be in various time-zones ie: If you cover Hawaii weather, don’t send your texts at 9am EST (4am Hawaii Time).
What we’ve found: Because it’s a self-selecting audience, people love to hear from their Subtext hosts. When most hosts ask their audience for feedback on texting tempo, the audience says the host is “just right” and can even send more texts if they want. People want to hear from you! Some may unsubscribe, but you shouldn’t make the people that want to hear from you suffer because you’re worried about losing the occasional person for whom it was just too much.