Like any membership or subscription, users want perks. Subtext is no different. One way to consider rewarding and growing your audience is with exclusive content.
One value proposition of joining Subtext is the feeling of being on the “inside”. ✨ Subtext is a place for exclusive content, insider information and extra subtext (pardon the pun). Here's a breakdown of how you can create an insider feeling via text.
That VIP Access 💎
Many hosts text the latest news to their Subtext subscribers first. Many Subtext campaigns are positioned as the go-to channel for “insider” info, which makes subscribers feel like they’re getting their money’s worth just with the texts. This could be an exclusive news story or an article or video before it goes live to a general audience.
This does NOT mean you can’t later share this information on social media. You absolutely can. Once you've shared it with the Subtext audience, later on social you can point out that this is just a small example of the type of information you share to your Subtext audience first. Hello new sign-ups! ✔️
What can I send out?
Secret links 🔗
If you need more real estate than the 640 characters of a text, try sharing your "exclusive" story via an unlisted link on YouTube. Then text out the link and let subscribers know the only way to watch the video is with the direct link. Not only will they feel special, but they may share this further with their friends/family. This referral will drive this secondary audience to subscribe and get future secret links.
Event Info 🎟️
Another way to create a sense of exclusivity for a Subtext audience is to invite them to upcoming events (in person or digital). Better yet, make SMS the only way to obtain this info. Texting out location info for pop-up events or meet-and-greets is the ultimate way to drive sign-up to your campaign.
Early Releases 🗣️
Have new music coming out? Tease it!
It couldn't be easier to include a short youtube video or audio note to your fans with a snippet of an unreleased track. Take it step further with our audio capabilities!
Rewards for Engagement 🏅
Want you audience to engage in a feedback session, Q&A, or survey? Reward them!
Once they've participated, give them earlier access to the insights, interview, or merch. They've provided meaningful insight so make sure to show them you value their input. 🙏🏻
