--- title: Launching for News & Media description: SMS breaking news is the new and most effective way to streamline breaking news and deliver media stories directly to your readers. --- [Skip to content](https://help.joinsubtext.com/launching-for-media#main-content) ![Logo-Full White.png\]](https://help.joinsubtext.com/hs-fs/hubfs/Logo-Full%20White.png?height=40&name=Logo-Full%20White.png) - [Blog](https://info.joinsubtext.com/blog) Open main navigation Close main navigation - [Blog](https://info.joinsubtext.com/blog) What can we help you with? - There are no suggestions because the search field is empty. 1. [Host Portal](https://help.joinsubtext.com/?hsLang=en) 2. [Our Playbooks](https://help.joinsubtext.com/our-playbooks?hsLang=en) # Launching for News & Media ## SMS alerts offer the most direct way to share breaking news and top stories with your audience. 📲 ### Here are a few best practices to keep in mind for your launch. #### **⏱️  Frequency:** Consistent and often! Subscribers who opt-in to receive breaking news expect their daily dose of news via text to ensure they stay ahead of reports. Give them what they want by **sending them news as it breaks!** - **Daily texts** are expected - Don't be afraid of **ad hoc texts** as new stories break (will keep you ahead of your competitors) - **Weekday texts** typically see higher engagement than weekends (best times from 12-3pm local time) #### **![Screenshot 2024-06-30 at 1.59.40 PM](https://help.joinsubtext.com/hs-fs/hubfs/Screenshot%202024-06-30%20at%201.59.40%20PM.png?width=269&height=363&name=Screenshot%202024-06-30%20at%201.59.40%20PM.png)** #### **💡 Content Ideas**: Trending topics that affect your immediate community Audiences always want national news, but **targeting them with news that directly impacts them** will greatly increase engagement and retention.  - **Survey your audience** to understand what issues affect them and their community - Once surveyed, **segment your audience using ‘tags’** and send text news directly in line with their interests, location or community.   ![Screenshot 2024-06-30 at 2.00.46 PM](https://help.joinsubtext.com/hs-fs/hubfs/Screenshot%202024-06-30%20at%202.00.46%20PM.png?width=246&height=394&name=Screenshot%202024-06-30%20at%202.00.46%20PM.png) #### 🎨  **Style:** SMS is a personal medium, so make your texts authentic to you! - Focus on **bringing a personal touch to your texts** by introducing yourself and signing off with your name for better subscriber engagement and experience. - **Use a tone** that feels authentic to your audience. i.e you don't need to be a square if your speaking style is more casual. - **Applying visual aids** (where applicable) alongside your texts tend to promote more engaged readers. **![](https://help.joinsubtext.com/hs-fs/hubfs/image-png-2.png?width=527&height=297&name=image-png-2.png)** ### **👫 Acquisition** From social posts to newsletters, there's no shortage of ways to grow your channel and win new subscribers.  #### Sign-up Methods - **Sign-up URL:** Every channel has their own landing page where users can complete the sign-up process. We recommend linking these on your social bios and dropping them into pinned posts as well. **\* You can find this link under the “Campaign” tab of your dashboard.** - **Text to sign-up:** The quick and seamless way to get your readers to sign up. Users can text anything into your marketing number to start the sign-up process OR we can even set up a dedicated keyword to make the process automatic. - **Embed Code:** Embed codes live on the homepage of your website to allow new and existing readers to easily sign up on your homepage without visiting an external page. - **QR Codes:** Scannable QR codes that work just like our SMS links, opening the users primary messaging app, with the number of the text campaign and a keyword or phrase pre-populated. These codes can be used for external promotions and marketing for seamless and quick sign-ups. - **API:** If you have a digital subscription, you can seamlessly integrate our API into your custom form, allowing you to manage new and existing digital subscribers through all facets of their subscription including payment, subscribe/unsubscribe, adding them into different segments based on location or interests, etc. ### **🔍 Case Studies** ###### Take a look at some of the following examples for inspiration! ##### **[👉 D](https://info.joinsubtext.com/blog/how-the-dallas-morning-news-uses-subtext-to-create-a-feedback-loop?hsLang=en)[allas Morning News Case Study](https://info.joinsubtext.com/blog/how-the-dallas-morning-news-uses-subtext-to-create-a-feedback-loop?hsLang=en)** ##### **[👉 USA Today's Live Trial Coverage Case Study](https://info.joinsubtext.com/blog/how-usa-today-provides-live-coverage-using-subtext?hsLang=en)** ### **📰 Promotional Examples** ##### **Block Club Chicago** **![news - Block Club Chicago](https://help.joinsubtext.com/hs-fs/hubfs/news%20-%20Block%20Club%20Chicago.jpg?width=670&height=335&name=news%20-%20Block%20Club%20Chicago.jpg)** ##### **Mirror US** **![News - Mirror US](https://help.joinsubtext.com/hs-fs/hubfs/News%20-%20Mirror%20US.jpg?width=670&height=335&name=News%20-%20Mirror%20US.jpg)** ##### **The Texas Tribune** **![](https://help.joinsubtext.com/hs-fs/hubfs/image-png-3.png?width=608&height=358&name=image-png-3.png)**   - [Activation Details](https://help.joinsubtext.com/activation-details?hsLang=en) - [Dashboard Navigation](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#main-content) - [The New Broadcast Tab](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#the-new-broadcast-tab) - [The Inbox](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#the-inbox) - [The Broadcast Tab](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#the-broadcast-tab) - [The Audience Tab](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#the-audience-tab) - [The Campaign Tab](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#the-campaign-tab) - [The Survey Tab](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#the-survey-tab) - [Reports/Analytics](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#reports-analytics) - [How Tos](https://help.joinsubtext.com/how-tos?hsLang=en#main-content) - [General How Tos](https://help.joinsubtext.com/how-tos?hsLang=en#general-how-tos) - [Automatic Replies](https://help.joinsubtext.com/how-tos?hsLang=en#automatic-replies) - [Segmentation](https://help.joinsubtext.com/how-tos?hsLang=en#segmentation) - [Our Playbooks](https://help.joinsubtext.com/our-playbooks?hsLang=en) - [Grow your Audience](https://help.joinsubtext.com/grow-your-audience?hsLang=en#main-content) - [Marketing](https://help.joinsubtext.com/grow-your-audience?hsLang=en#marketing) - [The Details](https://help.joinsubtext.com/the-details?hsLang=en) - [Customer Support](https://help.joinsubtext.com/customer-support?hsLang=en) [![Logo Knowledge Base](https://help.joinsubtext.com/hs-fs/hubfs/Logo%20Knowledge%20Base.png?width=63&height=63&name=Logo%20Knowledge%20Base.png "Logo Knowledge Base")](http://joinsubtext.com) Subtext Help Center Copyright © 2026, Subtext