--- title: Launching for Music description: Hey artists! The opportunities are endless for different ways you can launch your channel and engage your fans. --- [Skip to content](https://help.joinsubtext.com/launching-for-music#main-content) ![Logo-Full White.png\]](https://help.joinsubtext.com/hs-fs/hubfs/Logo-Full%20White.png?height=40&name=Logo-Full%20White.png) - [Blog](https://info.joinsubtext.com/blog) Open main navigation Close main navigation - [Blog](https://info.joinsubtext.com/blog) What can we help you with? - There are no suggestions because the search field is empty. 1. [Host Portal](https://help.joinsubtext.com/?hsLang=en) 2. [Our Playbooks](https://help.joinsubtext.com/our-playbooks?hsLang=en) # Launching for Music ## Artists, your channel is ready. ### Here's how to launch it right and get your fans hooked from day one. 🎶 #### **⏱️  Frequency:** The more you text, the more your fans will engage. Fans stick around **when artists continue the dialogue**. Just like a good social strategy, artists who are successful on Subtext continue to **text both in AND out of promotional cycles.**  - **During a promotional cycle:** 1-2 texts a week is a sweet spot, with more for exciting news or important updates to share - **Off a promotional cycle:** 1-2 texts a month keeps the conversation going and keeps fans engaged for when you have BIG news to drop - **Weekday texts typically see higher engagement** than weekends with best times to text usually landing around noon (12pm-3pm local time zone). #### **![Screenshot 2026-10-06 at 5.22.59 PM](https://help.joinsubtext.com/hs-fs/hubfs/Screenshot%202026-10-06%20at%205.22.59%20PM.png?width=500&height=580&name=Screenshot%202026-10-06%20at%205.22.59%20PM.png) 💡 Content Ideas**: Plan your launch and give fans a reason to tune in from day one. A little planning goes a long way. Map out your launch timeline and decide what will keep fans coming back, like behind-the-scenes clips, early previews, or stories behind your songs. - Some texts should be **exclusive to SMS fans** - Share exclusive **sneak peek of new music** - Encourage **album pre-saves** with text countdowns - Promote **exclusive early merchandise, tour announcements & ticket pre-sale code/links** - **Engage fans via questions, polls, or live Q&As** - **Encourage fans to share/repost links** and content to bring more awareness to your channel ![Screenshot 2024-06-30 at 2.06.40 PM](https://help.joinsubtext.com/hs-fs/hubfs/Screenshot%202024-06-30%20at%202.06.40%20PM.png?width=407&height=275&name=Screenshot%202024-06-30%20at%202.06.40%20PM.png) #### 🎨  **Style:** Text like yourself. Your fans signed up for you, not a press release. Texts land straight in your fans' pockets, so write them the way you'd talk to a friend. Keep it real and keep it you. - **Use a tone** that feels authentic to your audience. i.e you don't need to be a square if your speaking style is more casual. - **Applying visual aids** (where applicable) alongside your texts tend to promote more engaged readers. ![Screenshot 2026-10-06 at 5.27.24 PM](https://help.joinsubtext.com/hs-fs/hubfs/Screenshot%202026-10-06%20at%205.27.24%20PM.png?width=500&height=577&name=Screenshot%202026-10-06%20at%205.27.24%20PM.png) ### **👫 Fan Sign-ups** ### From social posts to newsletters, there's no shortage of ways to grow your channel and win new subscribers. #### Sign-up Methods - **Sign-up URL:** Every channel has their own landing page where users can complete the sign-up process. We recommend linking these on your social bios and dropping them into pinned posts as well. **\* You can find this link under the “Campaign” tab of your dashboard.** - **Text to sign-up:** The quick and seamless way to get your readers to sign up. Users can text anything into your marketing number to start the sign-up process OR we can even set up a dedicated keyword to make the process automatic. - **Embed Code:** Embed codes live on the homepage of your website to allow new and existing readers to easily sign up on your homepage without visiting an external page. - **QR Codes:** Scannable QR codes that work just like our SMS links, opening the users primary messaging app, with the number of the text campaign and a keyword or phrase pre-populated. These codes can be used for external promotions and marketing for seamless and quick sign-ups. - **API:** If you have a digital subscription, you can seamlessly integrate our API into your custom form, allowing you to manage new and existing digital subscribers through all facets of their subscription including payment, subscribe/unsubscribe, adding them into different segments based on location or interests, etc. - **Call to sign-up:** Our newest sign-up feature! If your channel has a voice component, we now have the ability to send a text to every fan that calls in to your marketing number. This text is completely customizable and will include sign-up instructions for the channel to continue the fan engagement. Huge conversion rates! *![Corbyn](https://help.joinsubtext.com/hs-fs/hubfs/Corbyn.png?width=375&height=612&name=Corbyn.png)* ### **Inspiration Time ✨** Take a look at some of the following case-studies for inspiration 👀 #### ***[Miley Cyrus Case Study](https://info.joinsubtext.com/blog/miley-cyrus-sms-fan-engagement?hsLang=en)*** ***![Screenshot 2024-06-30 at 4.34.02 PM](https://help.joinsubtext.com/hs-fs/hubfs/Screenshot%202024-06-30%20at%204.34.02%20PM.png?width=511&height=514&name=Screenshot%202024-06-30%20at%204.34.02%20PM.png)***   #### ***[Maggie Rogers Case Study](https://info.joinsubtext.com/blog/maggie-rogers?hsLang=en)*** ![Screenshot 2024-06-30 at 4.29.53 PM](https://help.joinsubtext.com/hs-fs/hubfs/Screenshot%202024-06-30%20at%204.29.53%20PM.png?width=478&height=318&name=Screenshot%202024-06-30%20at%204.29.53%20PM.png)     #### [***Carly Rae Jepsen Case Study***](https://info.joinsubtext.com/blog/carly-rae-jepsens-road-to-coachella?hsLang=en) ***![Screenshot 2024-06-30 at 4.31.49 PM](https://help.joinsubtext.com/hs-fs/hubfs/Screenshot%202024-06-30%20at%204.31.49%20PM.png?width=670&height=320&name=Screenshot%202024-06-30%20at%204.31.49%20PM.png)***     #### ***[Nessa Barrett Case Study](https://info.joinsubtext.com/blog/nessa-barrett-phone-tree?hsLang=en)*** *![Screenshot 2024-06-30 at 4.30.30 PM](https://help.joinsubtext.com/hs-fs/hubfs/Screenshot%202024-06-30%20at%204.30.30%20PM.png?width=508&height=334&name=Screenshot%202024-06-30%20at%204.30.30%20PM.png)*   ### **📰 Promotional Examples**   #### ***Perrie Edwards*** ![Screenshot 2024-06-24 at 4.58.54 PM](https://help.joinsubtext.com/hs-fs/hubfs/Screenshot%202024-06-24%20at%204.58.54%20PM.png?width=547&height=374&name=Screenshot%202024-06-24%20at%204.58.54%20PM.png)   #### ***Alkaline Trio*** *![Alkaline Trio](https://help.joinsubtext.com/hs-fs/hubfs/Alkaline%20Trio.png?width=509&height=273&name=Alkaline%20Trio.png)*   - [Activation Details](https://help.joinsubtext.com/activation-details?hsLang=en) - [Dashboard Navigation](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#main-content) - [The New Broadcast Tab](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#the-new-broadcast-tab) - [The Inbox](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#the-inbox) - [The Broadcast Tab](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#the-broadcast-tab) - [The Audience Tab](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#the-audience-tab) - [The Campaign Tab](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#the-campaign-tab) - [The Survey Tab](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#the-survey-tab) - [Reports/Analytics](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#reports-analytics) - [How Tos](https://help.joinsubtext.com/how-tos?hsLang=en#main-content) - [General How Tos](https://help.joinsubtext.com/how-tos?hsLang=en#general-how-tos) - [Automatic Replies](https://help.joinsubtext.com/how-tos?hsLang=en#automatic-replies) - [Segmentation](https://help.joinsubtext.com/how-tos?hsLang=en#segmentation) - [Our Playbooks](https://help.joinsubtext.com/our-playbooks?hsLang=en) - [Grow your Audience](https://help.joinsubtext.com/grow-your-audience?hsLang=en#main-content) - [Marketing](https://help.joinsubtext.com/grow-your-audience?hsLang=en#marketing) - [The Details](https://help.joinsubtext.com/the-details?hsLang=en) - [Customer Support](https://help.joinsubtext.com/customer-support?hsLang=en) [![Logo Knowledge Base](https://help.joinsubtext.com/hs-fs/hubfs/Logo%20Knowledge%20Base.png?width=63&height=63&name=Logo%20Knowledge%20Base.png "Logo Knowledge Base")](http://joinsubtext.com) Subtext Help Center Copyright © 2026, Subtext