--- title: Launching for Music description: Hey artists! The opportunities are endless for different ways you can launch your channel and engage your fans. --- [Skip to content](https://help.joinsubtext.com/launching-for-music#main-content) ![Logo-Full White.png\]](https://help.joinsubtext.com/hs-fs/hubfs/Logo-Full%20White.png?height=40&name=Logo-Full%20White.png) - [Blog](https://info.joinsubtext.com/blog) Open main navigation Close main navigation - [Blog](https://info.joinsubtext.com/blog) What can we help you with? - There are no suggestions because the search field is empty. 1. [Host Portal](https://help.joinsubtext.com/?hsLang=en) 2. [Our Playbooks](https://help.joinsubtext.com/our-playbooks?hsLang=en) # Launching for Music ## Hey artists! The opportunities are endless for different ways you can launch your channel and engage your fans. ### Here are a few best practices to keep in mind for launch. 🎶 **⏱️  Frequency:** BE CONSISTENT. Fans stick around when artists continue the dialogue. Just like a good social strategy, artists who are successful on Subtext maintain a consistent and regular schedule. - **3-5 texts a week is a sweet spot,** with more for exciting news or important updates to share. - **Weekday texts typically see higher engagement** than weekends with best times to text usually landing around noon (12pm-3pm EST). **💡 Content Ideas**: Take a minute to think through your launch timeline and see what possible ways you can provide value to your audience. - Some texts should be **exclusive to SMS fans** - Share exclusive **sneak peek at new music** (double digit CTR w/ SMS audiences} - Encourage **album pre-saves** with text countdowns - Promote **exclusive early merchandise, tour announcements & ticket pre-sale code/links** - **Engaging fans via questions, polls, or live Q&As**  - **Encourage fans to share/repost links** and content to bring more awareness to your channel ![Screenshot 2024-06-30 at 2.06.40 PM](https://help.joinsubtext.com/hs-fs/hubfs/Screenshot%202024-06-30%20at%202.06.40%20PM.png?width=407&height=275&name=Screenshot%202024-06-30%20at%202.06.40%20PM.png) **✔️ Fan Acquisition:** There are tons of ways to promote your channel and sign up! Here are the basics to start: - **Text to sign-up:** The artist favorite! Many artists drop their phone number on social media for fans to text into to sign-up for the channel. Fans can text anything into your marketing number to start the sign-up process OR we can even set up a dedicated keyword to make the process automatic. - **Sign-up URL:** Every channel has their own landing page where fans can complete the sign-up process. We recommend linking these on your social bios and even dropping in posts as well. You can find this link under the “Campaign” tab of your dashboard. - **Embed Code:** These codes live directly on your website, allowing fans who already visit to sign-up directly on your page. The codes can also be found under the “Campaign” tab of your dashboard. - **SMS links:** SMS links can be included in your IG stories, Reels, Tiktok’s, etc. When tapped from a mobile device, SMS links will open the fan’s primary messaging app, with the number of the channel pre-loaded. All the fan needs to do is hit ‘send’ to begin the sign-up process and VOILA. Let us know if you’d like one created for you! - **QR Codes:** Scannable QR codes that work just like our SMS links, opening the fan’s primary messaging app, with the number of the channel pre-loaded. These codes can be used for external promotions and marketing for seamless and quick sign-ups. - **Call to sign-up:** Our newest sign-up feature! If your channel has a voice component, we now have the ability to send a text to every fan that calls in to your marketing number. This text is completely customizable and will include sign-up instructions for the channel to continue the fan engagement. Huge conversion rates! *![Corbyn](https://help.joinsubtext.com/hs-fs/hubfs/Corbyn.png?width=375&height=612&name=Corbyn.png)* ### **Inspiration Time ✨** Take a look at some of the following examples for inspiration 👀   ***[Miley Cyrus Case Study ](https://info.joinsubtext.com/blog/miley-cyrus-sms-fan-engagement?hsLang=en)*** ***![Screenshot 2024-06-30 at 4.34.02 PM](https://help.joinsubtext.com/hs-fs/hubfs/Screenshot%202024-06-30%20at%204.34.02%20PM.png?width=511&height=514&name=Screenshot%202024-06-30%20at%204.34.02%20PM.png)***   ***[Maggie Rogers Case Study ](https://info.joinsubtext.com/blog/maggie-rogers?hsLang=en)*** ![Screenshot 2024-06-30 at 4.29.53 PM](https://help.joinsubtext.com/hs-fs/hubfs/Screenshot%202024-06-30%20at%204.29.53%20PM.png?width=478&height=318&name=Screenshot%202024-06-30%20at%204.29.53%20PM.png)     [***Carly Rae Jepsen Case Study***](https://info.joinsubtext.com/blog/carly-rae-jepsens-road-to-coachella?hsLang=en) ***![Screenshot 2024-06-30 at 4.31.49 PM](https://help.joinsubtext.com/hs-fs/hubfs/Screenshot%202024-06-30%20at%204.31.49%20PM.png?width=688&height=329&name=Screenshot%202024-06-30%20at%204.31.49%20PM.png)***     ***[Nessa Barrett Case Study ](https://info.joinsubtext.com/blog/nessa-barrett-phone-tree?hsLang=en)*** *![Screenshot 2024-06-30 at 4.30.30 PM](https://help.joinsubtext.com/hs-fs/hubfs/Screenshot%202024-06-30%20at%204.30.30%20PM.png?width=508&height=334&name=Screenshot%202024-06-30%20at%204.30.30%20PM.png)*   ***Promotional Examples ***   ***Perrie Edwards *** ![Screenshot 2024-06-24 at 4.58.54 PM](https://help.joinsubtext.com/hs-fs/hubfs/Screenshot%202024-06-24%20at%204.58.54%20PM.png?width=547&height=374&name=Screenshot%202024-06-24%20at%204.58.54%20PM.png)   ***Alkaline Trio*** *![Alkaline Trio](https://help.joinsubtext.com/hs-fs/hubfs/Alkaline%20Trio.png?width=509&height=273&name=Alkaline%20Trio.png)* ***Corey Taylor*** *![Corey Taylor](https://help.joinsubtext.com/hs-fs/hubfs/Corey%20Taylor.png?width=562&height=376&name=Corey%20Taylor.png)*         - [Activation Details](https://help.joinsubtext.com/activation-details?hsLang=en) - [Dashboard Navigation](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#main-content) - [The New Broadcast Tab](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#the-new-broadcast-tab) - [The Inbox](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#the-inbox) - [The Broadcast Tab](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#the-broadcast-tab) - [The Audience Tab](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#the-audience-tab) - [The Campaign Tab](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#the-campaign-tab) - [The Survey Tab](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#the-survey-tab) - [Reports/Analytics](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#reports-analytics) - [How Tos](https://help.joinsubtext.com/how-tos?hsLang=en#main-content) - [General How Tos](https://help.joinsubtext.com/how-tos?hsLang=en#general-how-tos) - [Automatic Replies](https://help.joinsubtext.com/how-tos?hsLang=en#automatic-replies) - [Segmentation](https://help.joinsubtext.com/how-tos?hsLang=en#segmentation) - [Our Playbooks](https://help.joinsubtext.com/our-playbooks?hsLang=en) - [Grow your Audience](https://help.joinsubtext.com/grow-your-audience?hsLang=en#main-content) - [Marketing](https://help.joinsubtext.com/grow-your-audience?hsLang=en#marketing) - [The Details](https://help.joinsubtext.com/the-details?hsLang=en) - [Customer Support](https://help.joinsubtext.com/customer-support?hsLang=en) [![Logo Knowledge Base](https://help.joinsubtext.com/hs-fs/hubfs/Logo%20Knowledge%20Base.png?width=63&height=63&name=Logo%20Knowledge%20Base.png "Logo Knowledge Base")](http://joinsubtext.com) Subtext Help Center Copyright © 2026, Subtext