---
title: Audience Group Management
description: Manage your audience quickly and re-target your different cohorts over and over!
---

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# Audience Group Management

## You've built your audience group. Great! But what if you want to change it? Now, you can. 😎

### Editing an Audience Group

Editing an existing audience couldn't be easier. 

Click on the righthand ellipsis next to the audience you'd like to edit and you'll see a menu of options appear. 

![Screenshot 2026-04-14 at 12.39.41 PM](https://help.joinsubtext.com/hs-fs/hubfs/Screenshot%202026-04-14%20at%2012.39.41%20PM.png?width=670&height=229&name=Screenshot%202026-04-14%20at%2012.39.41%20PM.png)

 

From here you can delete, duplicate, or edit your audience. 📝

If you want to edit your audience, you simply select this option on the audience you want to edit and adjust either the name or conditions accordingly. 

#### Example

We want to change the group "Californians under 35" to "Californians over 35". 

First, we change the group name and remove the tag for 18-35 year olds. 

![Screenshot 2026-04-14 at 12.41.59 PM](https://help.joinsubtext.com/hs-fs/hubfs/Screenshot%202026-04-14%20at%2012.41.59%20PM.png?width=604&height=462&name=Screenshot%202026-04-14%20at%2012.41.59%20PM.png)

 

Then, we re-name the group and add the tag for 35+. 

![Screenshot 2026-04-14 at 12.43.40 PM](https://help.joinsubtext.com/hs-fs/hubfs/Screenshot%202026-04-14%20at%2012.43.40%20PM.png?width=594&height=451&name=Screenshot%202026-04-14%20at%2012.43.40%20PM.png)

Once we are finished, we save the changes and the group has been updated. 👏

#### You're now ready to use your new audience group!

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