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Managing your Audience Groups

You've built your audience group. Great! But what if you want to change it? Now, you can. 😎

Editing an Audience Group 

Editing an existing audience couldn't be easier. 

Click on the righthand ellipsis next to the audience you'd like to edit and you'll see a menu of options appear. 

Screenshot 2026-04-14 at 12.39.41 PM

 

From here you can delete, duplicate, or edit your audience. 📝

If you want to edit your audience, you simply select this option on the audience you want to edit and adjust either the name or conditions accordingly. 

Example 

We want to change the group "Californians under 35" to "Californians over 35". 

First, we change the group name and remove the tag for 18-35 year olds. 

Screenshot 2026-04-14 at 12.41.59 PM

 

Then, we re-name the group and add the tag for 35+. 

Screenshot 2026-04-14 at 12.43.40 PM

Once we are finished, we save the changes and the group has been updated. 👏

You're now ready to use your new audience group!