Launching for Music

Here are a few best practices to keep in mind for launch. 🎶

⏱️ Frequency: BE CONSISTENT.

Fans stick around when artists continue the dialogue. Just like a good social strategy, artists who are successful on Subtext maintain a consistent and regular schedule.

3-5 texts a week is a sweet spot, with more for exciting news or important updates to share.
Weekday texts typically see higher engagement than weekends with best times to text usually landing around noon (12pm-3pm EST).

💡 Content Ideas: Take a minute to think through your launch timeline and see what possible ways you can provide value to your audience.

Some texts should be exclusive to SMS fans
Share exclusive sneak peek at new music (double digit CTR w/ SMS audiences}
Encourage album pre-saves with text countdowns
Promote exclusive early merchandise, tour announcements & ticket pre-sale code/links
Engaging fans via questions, polls, or live Q&As
Encourage fans to share/repost links and content to bring more awareness to your channel

✔️ Fan Acquisition: There are tons of ways to promote your channel and sign up!

Here are the basics to start:

Text to sign-up: The artist favorite! Many artists drop their phone number on social media for fans to text into to sign-up for the channel. Fans can text anything into your marketing number to start the sign-up process OR we can even set up a dedicated keyword to make the process automatic.

Sign-up URL: Every channel has their own landing page where fans can complete the sign-up process. We recommend linking these on your social bios and even dropping in posts as well. You can find this link under the “Campaign” tab of your dashboard.

Embed Code: These codes live directly on your website, allowing fans who already visit to sign-up directly on your page. The codes can also be found under the “Campaign” tab of your dashboard.

SMS links: SMS links can be included in your IG stories, Reels, Tiktok’s, etc. When tapped from a mobile device, SMS links will open the fan’s primary messaging app, with the number of the channel pre-loaded. All the fan needs to do is hit ‘send’ to begin the sign-up process and VOILA. Let us know if you’d like one created for you!

QR Codes: Scannable QR codes that work just like our SMS links, opening the fan’s primary messaging app, with the number of the channel pre-loaded. These codes can be used for external promotions and marketing for seamless and quick sign-ups.

Call to sign-up: Our newest sign-up feature! If your channel has a voice component, we now have the ability to send a text to every fan that calls in to your marketing number. This text is completely customizable and will include sign-up instructions for the channel to continue the fan engagement. Huge conversion rates!