What is the Subtext API?
The Subtext API allows your business systems to communicate directly with your Subtext campaign. ↔️
It's a bridge that lets your website, CRM, or software automatically manage subscribers, send messages, and pull valuable subscriber insights.
Key Benefits of utilizing the API 🔐
• Automation: Reduce manual work by connecting Subtext to existing systems
• Real-time updates: Instant notifications keep all systems in sync
• Personalization: Send targeted messages based on customer data or behavior
• Scalability: Handle thousands of subscribers without increasing workload
• Integration: Works with your CRM, e-commerce platform, and business tools
• Compliance: Automatically manage opt-ins, opt-outs, and preferences
Common Business Applications 📖
The API can be implemented for any use case, but here are a few common applications that we typically see:

Want to learn more?
Reach out to your CS manager or a member of the Subtext team for more details and technical documentation!
Check out some of our hosts currently using our API!
Use Case: NY POST SPORTS+

The New York Post incorporated SMS into their Sports+ subscription so that subscribers could access texts from Post writers as part of their subscription package.
Use Case: Punchbowl News

Punchbowl News also added SMS to their premium membership, giving subscribers up-to-date coverage on breaking news and compelling news stories.
Use Case: Bradley Simpson

APIs work for artists too!
When Bradley Simpson looked to launch his newest album, his team decided to construct an entirely new website and incorporate our API to manage subscribers. Through this integrations, subscriber info could be passed both to their CRM system and to the Subtext dashboard.