What is pixel tracking?
Pixel tracking allows you to track your subscribers' activity on your landing page or embed code. 📍
From pixel tracking you can see the following metrics:
- Total number of times a landing page/embed code was seen
- Total number of successful subscriptions
- Where subscribers came from
This allows you to better understand what funnels and promotions are driving the most traffic to your text channel.
How can you implement pixel tracking?
Your CS Manager can set all of this up for you! 🤓
They just need the following materials to activate the tracking:
- Tracking Code: This code will fire when a client’s landing page or embed loads
- Conversion Tracking Code: This code will fire after a successful subscription
Once they receive these codes, they can implement them on the backend and you'll be up and running!
We can implement any tracking code you want, but would highly recommend using Google Analytics or Google Tag Manager to supply your tracking codes.
Examples of Code Needed 🔢
Tracking Code Example
<!-- Google tag (gtag.js) --> <script async src=https://www.googletagmanager.com/gtag/js?id=UA-45843428-7></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-45843428-7'); </script>
Conversion Tracking Code Example
<!-- Google tag (gtag.js) --> <script async src=https://www.googletagmanager.com/gtag/js?id=UA-45843428-7></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('event', 'subscribed', { 'event_category': 'subtext', 'event_label': 'confirmation' }); </script>