Not all links are created equal.
Subtext does the work for you
Ever see an ugly long URL come through in a message?
Not only is it not cute, it's distracting from your content and could be confusing to your audience.
So Subtext has solved that issue for you. 😎
Our system will automatically convert any standard URL that is 29+ characters into a Subtext branded link.
We do this for 2 reasons:
- Our branded link is registered with the carriers, so this conversion helps alleviate any potential filtering that might occur with a standard URL.
- We can track your click-through-rate directly through the dashboard if you utilize our branded links.
No need to even think about it, our system handles the whole process for you. 🙌🏻
Free Link Shorteners ⛓️
Creating your own branded links is a great idea as well!
It helps create authenticity among your subscribers, as they recognize your name on these links and will be more willing to click on your content and engage with it!
Unfortunately, the free version of many branded link providers are used by thousands of people, including spammers.
These links are considered SPAM by SMS carriers and are highly filterable.
Platforms like bit.ly, tinyurl, and rebrandly link all provide free branded links.
⛔ We recommend staying away from free branded links to avoid any filtering or issues with deliverability.
Buying a branded link
Although an investment, we recommend purchasing your own branded link as opposed to using a free link. This will help ensure your deliverability and create trust within your audience.
And the good news is that these free providers offer branded links for purchase as well!
Have more questions about this process? Reach out to your CS Manager for more info.