--- title: The Audience Tab description: Introducing the Audience Tab, our newest tab where you can easily access your audience data and use this information to help enhance their Subtext journey. --- [Skip to content](https://help.joinsubtext.com/the-audience-tab#main-content) ![Logo-Full White.png\]](https://help.joinsubtext.com/hs-fs/hubfs/Logo-Full%20White.png?height=40&name=Logo-Full%20White.png) - [Blog](https://info.joinsubtext.com/blog) Open main navigation Close main navigation - [Blog](https://info.joinsubtext.com/blog) What can we help you with? - There are no suggestions because the search field is empty. 1. [Host Portal](https://help.joinsubtext.com/?hsLang=en) 2. [Dashboard Navigation](https://help.joinsubtext.com/dashboard-navigation?hsLang=en) 3. [The Audience Tab](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#the-audience-tab) # The Audience Tab ## Introducing the Audience Tab, our newest tab where you can easily access your audience data and use this information to help enhance their Subtext journey. ### Let's Begin You'll find the Audience tab next to the Broadcast tab in your dashboard. Once you click on the tab, you'll first see a menu of options on the lefthand side.  ![Screenshot 2026-08-31 at 11.07.11 AM](https://help.joinsubtext.com/hs-fs/hubfs/Screenshot%202026-08-31%20at%2011.07.11%20AM.png?width=670&height=311&name=Screenshot%202026-08-31%20at%2011.07.11%20AM.png) From here, you can sort through your audience data based on different criteria.  --- ### Subscribers 👫 In this section you'll find information at the subscriber level, meaning you can individually search for each subscriber based on the information you collect from them at sign-up. (i.e phone number, name, email)  ![Screenshot 2026-08-31 at 11.12.19 AM](https://help.joinsubtext.com/hs-fs/hubfs/Screenshot%202026-08-31%20at%2011.12.19%20AM.png?width=670&height=263&name=Screenshot%202026-08-31%20at%2011.12.19%20AM.png) \*\*You can also **download all the information from the subscriber section** by navigating to the kebab in the top righthand corner of the section. This export will even show you which tags are associated with each individual subscriber!  ![Screenshot 2026-08-31 at 11.14.50 AM](https://help.joinsubtext.com/hs-fs/hubfs/Screenshot%202026-08-31%20at%2011.14.50%20AM.png?width=670&height=309&name=Screenshot%202026-08-31%20at%2011.14.50%20AM.png) --- ### Tags 🏷️ Our new tag section makes it easier than ever to see all your existing tags!  ![Tags-1-1](https://help.joinsubtext.com/hs-fs/hubfs/Tags-1-1.jpg?width=670&height=419&name=Tags-1-1.jpg) In this section, you can see a complete list of all your existing tags and the number of subscribers that are currently opted into each tag.  #### Tag management 📝 You can also manage your tags more effectively in this section, including the ability to: - Create new tags - Delete tags  - Rename tags  **Creating a new tag ** To create a new tag, start by clicking on the plus sign next to the search bar on the tag page.  ![Tags-1-2](https://help.joinsubtext.com/hs-fs/hubfs/Tags-1-2.jpg?width=670&height=419&name=Tags-1-2.jpg) A pop-up window will then appear where you can type in the new tag that you'd like to create.  **![Tags](https://help.joinsubtext.com/hs-fs/hubfs/Tags.jpg?width=670&height=419&name=Tags.jpg)** Once you've input your tag name, simply hit create tag and the new tag will appear in your tag list.  **Delete/Rename Tags** To delete or rename a tag, all you need to do is navigate to and click on the kebab menu on the righthand side of the desired tag. From here, a dropdown menu will appear that will allow you to either delete or rename the tag. #### ![Tags-2-1](https://help.joinsubtext.com/hs-fs/hubfs/Tags-2-1.jpg?width=670&height=419&name=Tags-2-1.jpg) --- ### Locations 🌏 Lastly, we have our location section that allows you to easily view the geographic breakdown of your audience.  ![Locations - Countries](https://help.joinsubtext.com/hs-fs/hubfs/Locations%20-%20Countries.jpg?width=670&height=419&name=Locations%20-%20Countries.jpg) **The geographic zones will be first displayed on a country level**, and then can be further broken down for the US by clicking on the US tab. From here, you'll be able to view how many subscribers are in each state/zip code.  ![Locations - States](https://help.joinsubtext.com/hs-fs/hubfs/Locations%20-%20States.jpg?width=670&height=419&name=Locations%20-%20States.jpg) --- ### Audience Groups 👫👬👭 Audience Groups allows you to create re-targetable groups based on a number of conditions.  ![Audience Groups](https://help.joinsubtext.com/hs-fs/hubfs/Audience%20Groups.jpg?width=670&height=419&name=Audience%20Groups.jpg) Conditions include tags, locations, join dates, and response dates.  ➡️ **[Click here](https://help.joinsubtext.com/audience-groups?hsLang=en)** to learn how to set-up audience groups in your dashboard!  --- ### Manage Audience ✏️ Audiences change over time and now you can manage them directly in your dashboard.  You can import, update, and remove subscribers directly through this tab.  **For each action, the process is as easy as:** Uploading a file 👉 matching the properties 👉 and reviewing the update. ♻️ ![Screenshot 2026-08-31 at 4.21.08 PM](https://help.joinsubtext.com/hs-fs/hubfs/Screenshot%202026-08-31%20at%204.21.08%20PM.png?width=670&height=276&name=Screenshot%202026-08-31%20at%204.21.08%20PM.png) ➡️ **[Click here](https://help.joinsubtext.com/audiencemanagement?hsLang=en)** to learn specifics on how to manage your audience!  - [Activation Details](https://help.joinsubtext.com/activation-details?hsLang=en) - [Dashboard Navigation](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#main-content) - [The New Broadcast Tab](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#the-new-broadcast-tab) - [The Inbox](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#the-inbox) - [The Broadcast Tab](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#the-broadcast-tab) - [The Audience Tab](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#the-audience-tab) - [The Campaign Tab](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#the-campaign-tab) - [The Survey Tab](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#the-survey-tab) - [Reports/Analytics](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#reports-analytics) - [How Tos](https://help.joinsubtext.com/how-tos?hsLang=en#main-content) - [General How Tos](https://help.joinsubtext.com/how-tos?hsLang=en#general-how-tos) - [Automatic Replies](https://help.joinsubtext.com/how-tos?hsLang=en#automatic-replies) - [Segmentation](https://help.joinsubtext.com/how-tos?hsLang=en#segmentation) - [Our Playbooks](https://help.joinsubtext.com/our-playbooks?hsLang=en) - [Grow your Audience](https://help.joinsubtext.com/grow-your-audience?hsLang=en#main-content) - [Marketing](https://help.joinsubtext.com/grow-your-audience?hsLang=en#marketing) - [The Details](https://help.joinsubtext.com/the-details?hsLang=en) - [Customer Support](https://help.joinsubtext.com/customer-support?hsLang=en) [![Logo Knowledge Base](https://help.joinsubtext.com/hs-fs/hubfs/Logo%20Knowledge%20Base.png?width=63&height=63&name=Logo%20Knowledge%20Base.png "Logo Knowledge Base")](http://joinsubtext.com) Subtext Help Center Copyright © 2026, Subtext