--- title: Updating your Audience description: Update your audience easily and manage their tags, locations, and more! --- [Skip to content](https://help.joinsubtext.com/updating-your-audience#main-content) ![Logo-Full White.png\]](https://help.joinsubtext.com/hs-fs/hubfs/Logo-Full%20White.png?height=40&name=Logo-Full%20White.png) - [Blog](https://info.joinsubtext.com/blog) Open main navigation Close main navigation - [Blog](https://info.joinsubtext.com/blog) What can we help you with? - There are no suggestions because the search field is empty. 1. [Host Portal](https://help.joinsubtext.com/?hsLang=en) 2. [Dashboard Navigation](https://help.joinsubtext.com/dashboard-navigation?hsLang=en) 3. [The Audience Tab](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#the-audience-tab) # Updating your Audience ## Need to tweak subscriber conditions? Now you can! ### Navigate to the Audience tab 👫 From here, you'll click on the **Manage Audience** button on your lefthand bar and select **Update subscribers** from the list of actions provided.  ![Screenshot 2026-08-26 at 11.09.49 AM](https://help.joinsubtext.com/hs-fs/hubfs/Screenshot%202026-08-26%20at%2011.09.49%20AM.png?width=670&height=277&name=Screenshot%202026-08-26%20at%2011.09.49%20AM.png) From here, you'll be directed to select the file of subscribers you want to update.  ➡️ **[Click here](https://help.joinsubtext.com/audience-import-formatting?hsLang=en)** for additional instructions on formatting your import files. \*\*The file must contain **at least one column with mobile phone numbers.** ![Screenshot 2026-08-26 at 11.42.15 AM](https://help.joinsubtext.com/hs-fs/hubfs/Screenshot%202026-08-26%20at%2011.42.15%20AM.png?width=670&height=270&name=Screenshot%202026-08-26%20at%2011.42.15%20AM.png) Once you've selected your file, you'll be directed to **Match you properties**. 🔀 ![Screenshot 2026-08-26 at 11.47.57 AM](https://help.joinsubtext.com/hs-fs/hubfs/Screenshot%202026-08-26%20at%2011.47.57%20AM.png?width=670&height=435&name=Screenshot%202026-08-26%20at%2011.47.57%20AM.png) #### Updating tags without wiping the ones you have 🏷️ ##### 🚫FULL STOP. Please read the following carefully. 🚫 Anything you map on the **Match Properties** screen ***replaces what's already there.***  This is very important to keep in mind **if you have existing tags or conditions already applied to your subscribers** and you want to make updates.  If you map the Tags property to a column in your file, that column's value becomes that subscriber's entire tag set — everything else they already had is gone. Also if a property wasn't previously blank and your new property field is blank, **this will also be overridden.**  --- ### So how do I update my tags safely? ##### There are two safe ways to add a tag ✅ ###### **Option 1 — Map Tags to a complete column** Export your subscriber list from Subtext (or pull it from your CRM) so your Tags column already holds each person's full existing tag list, then add the new tag to each row, comma-separated: ##### **For example** I want to add "loyal" to indicate our most loyal subscriber cohort to an existing list. This list already has the following tags:  - earlybird, March 2025 cohort, weekendupdates, sale, premium We add loyal to this list of tags:  - earlybird, March 2025 cohort, weekendupdates, sale, premium,loyal Map Tags to that column and everyone keeps what they had, plus the new tag. 👏 ###### **Option 2 — Skip the Tags column and use the toggle.** Split your audience into one file per tag and upload each file separately with the corresponding tag or property via the **Import Audience** action.  ##### **For example** We have a basic list and a premium list we want to tag. See below: - One file is uploaded and the whole audience is tagged with "Premuim" - Second filed is uploaded and the whole audience is tagged with "Basic" This pathway is additive, ***so nothing existing is touched.***  ###### **\*\*Bonus Pathway ✨** Using both options at once? You can map a Tags column ***AND*** turn on the toggle. Your column's tags are written first, then the toggle's tags are added on top — so you'll always end up with both sets. --- ### Review Details You will then be directed to the **Review Details** screen. ![Screenshot 2026-04-03 at 4.53.29 PM](https://help.joinsubtext.com/hs-fs/hubfs/Screenshot%202026-04-03%20at%204.53.29%20PM.png?width=670&height=312&name=Screenshot%202026-04-03%20at%204.53.29%20PM.png) When you are ready, click **Start Process**. The process will begin running in the background. ⚠️ An alert will appear in this modal reminding you that any updates here will overwrite all previous subscriber tags.  ![Screenshot 2026-08-28 at 5.41.29 PM](https://help.joinsubtext.com/hs-fs/hubfs/Screenshot%202026-08-28%20at%205.41.29%20PM.png?width=670&height=323&name=Screenshot%202026-08-28%20at%205.41.29%20PM.png) After submitting, the Manage Audience hub will display a banner indicating that an update is in progress. ![Action Selection Page (1)](https://help.joinsubtext.com/hs-fs/hubfs/Action%20Selection%20Page%20(1).jpg?width=670&height=419&name=Action%20Selection%20Page%20(1).jpg) You do not need to remain on this page. The import will continue running in the background. --- ### Email Confirmation 📩 When the process is complete, Subtext will send an email to the account's registered email address with a full summary of results.![Screenshot 2026-08-28 at 5.38.01 PM](https://help.joinsubtext.com/hs-fs/hubfs/Screenshot%202026-08-28%20at%205.38.01%20PM.png?width=670&height=444&name=Screenshot%202026-08-28%20at%205.38.01%20PM.png) **The email will show:** - Total number of subscribers successfully updated. - Number of records that are not recognized on this campaign. - Number of records that have previously opted out of the campaign. A **View Subscribers** button in the email links directly to the Subscribers section of your campaign for immediate review. **Any questions?** Reach out to your CS Manager and they'll be able to help you out. 😎 - [Activation Details](https://help.joinsubtext.com/activation-details?hsLang=en) - [Dashboard Navigation](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#main-content) - [The New Broadcast Tab](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#the-new-broadcast-tab) - [The Inbox](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#the-inbox) - [The Broadcast Tab](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#the-broadcast-tab) - [The Audience Tab](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#the-audience-tab) - [The Campaign Tab](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#the-campaign-tab) - [The Survey Tab](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#the-survey-tab) - [Reports/Analytics](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#reports-analytics) - [How Tos](https://help.joinsubtext.com/how-tos?hsLang=en#main-content) - [General How Tos](https://help.joinsubtext.com/how-tos?hsLang=en#general-how-tos) - [Automatic Replies](https://help.joinsubtext.com/how-tos?hsLang=en#automatic-replies) - [Segmentation](https://help.joinsubtext.com/how-tos?hsLang=en#segmentation) - [Our Playbooks](https://help.joinsubtext.com/our-playbooks?hsLang=en) - [Grow your Audience](https://help.joinsubtext.com/grow-your-audience?hsLang=en#main-content) - [Marketing](https://help.joinsubtext.com/grow-your-audience?hsLang=en#marketing) - [The Details](https://help.joinsubtext.com/the-details?hsLang=en) - [Customer Support](https://help.joinsubtext.com/customer-support?hsLang=en) [![Logo Knowledge Base](https://help.joinsubtext.com/hs-fs/hubfs/Logo%20Knowledge%20Base.png?width=63&height=63&name=Logo%20Knowledge%20Base.png "Logo Knowledge Base")](http://joinsubtext.com) Subtext Help Center Copyright © 2026, Subtext