What data is available in the monthly Broadcasts report?

A breakdown of all broadcasts sent in the reporting month.

For each individual broadcast, the following data points are available in the Broadcast report:

  • Broadcast ID number
  • Broadcast text
  • Publish date and time
  • Broadcast body
  • Keywords created in broadcast
  • Selected audience for broadcast (All subscribers vs segmented)
  • For segmented broadcasts, the tags that were specified for the segment
  • Amount of recipients
  • Amount of replies
  • Engagement rate (recipients divided by replies)