What data is available in the monthly Tags report?

A breakdown of tag performance.

Your tag report includes the following data points:

  • Total subscriber count at the end of the report month
  • Total tag count at the end of the report month
  • A breakdown of all tags available on the campaign (not just ones generated that month). For each tag, the following data points are available:
    • Tag name
    • Tag creation date
    • Amount of subscribers who have opted into the tag
    • Percentage of total audience opted into the tag
      Note: When comparing multiple monthly tag reports, it’s possible to see if opt-in rates for certain tags are improving or declining.