A breakdown of tag performance.
Your tag report includes the following data points:
- Total subscriber count at the end of the report month
- Total tag count at the end of the report month
- A breakdown of all tags available on the campaign (not just ones generated that month). For each tag, the following data points are available:
- Tag name
- Tag creation date
- Amount of subscribers who have opted into the tag
- Percentage of total audience opted into the tag
Note: When comparing multiple monthly tag reports, it’s possible to see if opt-in rates for certain tags are improving or declining.