Sometimes you may be short on exciting things to text. While you don’t want to force a text to your audience, you also don’t want to go silent for too long. It’s all about finding a balance and making sure you’re adding value.
Tips On What To Do
- Be honest: It’s okay to acknowledge if there’s less happening around the topic you normally cover. Recognizing that and letting your audience know that you’ll keep monitoring the situation can actually be a relief to them. Now they can continue with their day, knowing you’ll alert them if anything changes. People will appreciate the direct and honest approach.
- Ask the audience: Texting is a two-way street and your audience can act as a great source for content inspiration. What do they want to know about? What’s on their minds or catching their eyes?
- Try a game: You can pose a personal challenge to your audience or engage them with a subscriber-only contest or giveaway opportunity. Check out best practices on how to execute a contest via text here.
- What’s in the weeds: There’s always something happening. Think about sports and how even during the “off-season” there’s usually something to talk about. People analyze the team structure, the new recruits, the contracts, the status of the new stadium, etc. What’s the equivalent of “off-season” topics for your focus?
