Audience Groups

Audience Groups let you create saved, reusable audiences defined by the conditions you choose.

Audience groups can be found under the Audience tab in your dashboard.

From here, click the top right "+" sign to get started!

This will bring you to the Create Audience Group modal.

From here, you will choose your audience group name and conditions.

You can then select options from the following conditions:

• Location
• Subscriber Tags
• Join Date (specific, relative, or date range)
• Latest Subscriber Message activity

We'll work with the following example to demonstrate.

We'll use Californians under 35 as the audience group name. Add this name under the Name field to begin.

Then you will choose the Location condition. 🌏

And then you will add the Tag condition. 🏷️

Once you've selected all your conditions, you'll click on Create Group.

From here, it'll take you back to the Audience Groups main page with your new audience added to the list of options.

🔗 Check out this article to learn how to manage your audience groups once created.

As subscriber lists grow, broad sends aren’t enough. The real opportunity is reaching the right audience with the right message—consistently.