How do subscribers receive auto-replies?

Subscribers will receive your auto-reply messages whenever they send a text that exactly matches an existing ‘trigger’ word/phrase.

Example: The Host sends out a broadcast asking fans “What questions do you have for me today? Text ‘favorite color’, ‘favorite quote’, or ‘favorite movie’ to learn more about me!”

Trigger: “favorite color” 

Auto-reply body: “Blue is my favorite color, what’s yours?”

A subscriber who texts “favorite color” will receive that auto-reply response immediately. 

In this same example, a subscriber who texts “I’m wondering what your favorite color is” would not receive the auto-reply, since it doesn’t exactly match the set trigger phrase.