Segmentation

What is segmentation?

Segmentation is hyper-targeting smaller groups within your existing audience. This can be based on their interests, texting preferences, home city, or anything really. 

And it’s super easy to set-up!

How do I set-up a segmented broadcast?

Here’s how to do it.

Segments are based on keywords. You can only send a segmented broadcast to users who have opted-in to subscriber tags with keywords.

So, let’s start with how to create a keyword and subscriber tag first!

How to Create a Keyword 

1. Click on New Broadcast in the top navigation bar.
   
2. Fill out your broadcast body and other optional fields in the same way you usually do.
3. In the bottom left composer action tray, click on the "Create Tag" icon. 
   
   
4. A modal will then appear, with an input field to enter a new keyword tag. Existing rules for keywords still apply.
   
   
5.  Enter the desired word, phrase, or emoji and click Create Tag. A success banner will then appear confirming the tag creation.
   
   

Tags can be included in the broadcast body, but they no longer need to appear in the broadcast to be successfully created.

*Tags are not case sensitive, but they do need to be sent back as a separate word with no additional punctuation in order for the tag to be applied in the system.

How do I send a segmented broadcast?

1. Click on New Broadcast in the top navigation bar.
2. Click the Edit Audience section of the Broadcast Composer, a modal will appear to select your audience you want to message. It should be set to All Subscribers by default.
   
   
3. From the dropdown, select one of the Audience Segment options. 
   
   
   
   
4. An input box will appear below the modal's audience you selected.  As you begin typing, a list of suggested existing subscriber tags will appear. Click the suggested tag to confirm your selection.  *You can include multiple tags.
   
   
5. Once you've selected your tags, you'll see them reflected in your audience to broadcast to. 
   
   
   
   
   
6. Continue to fill out your broadcast body and other optional fields. 
7. Once you are finished, click send/save/schedule as you would a regular broadcast.