What is segmentation?
Segmentation is hyper-targeting smaller groups within your existing audience. This can be based on their interests, texting preferences, home city, or anything really. 🏈 🍿 🌏
And it’s super easy to set-up!
How do I send a segmented broadcast?
Before you send out a segmented broadcast, you must have audience segments set-up in advance.
Check out this article for ways to create audience segments!
When you are ready to send a segmented broadcast
- Click on New Broadcast in the top navigation bar.
- Click the Edit Audience section of the broadcast composer and a modal will appear to select your audience you want to message; it should be set to All Subscribers by default.
- From the dropdown, select one of the audience condition options.
- An input box will appear below the modal's audience you selected. Once you select your condition, just begin typing your tag and a list of suggested existing subscriber tags will appear. Click the suggested tag to confirm your selection.
**You can even select multiple conditions, such as a tag AND a location.
- Once you've selected your conditions, you'll see them reflected in your audience to broadcast to.
6. Continue to fill out your broadcast body and other optional fields.
7. Once you are finished, click send/save/schedule as you would a regular broadcast.