---
title: Segmentation
description: What is segmentation?
---

[Skip to content](https://help.joinsubtext.com/segmentation#main-content)

![Logo-Full White.png\]](https://help.joinsubtext.com/hs-fs/hubfs/Logo-Full%20White.png?height=40&name=Logo-Full%20White.png)

- [Blog](https://info.joinsubtext.com/blog)

Open main navigation

Close main navigation

- [Blog](https://info.joinsubtext.com/blog)

 What can we help you with?

- There are no suggestions because the search field is empty.

1. [Host Portal](https://help.joinsubtext.com/?hsLang=en)
2. [How Tos](https://help.joinsubtext.com/how-tos?hsLang=en)
3. [Segmentation](https://help.joinsubtext.com/how-tos?hsLang=en#segmentation)

# Segmentation

## What is segmentation?

***Segmentation*** is hyper-targeting smaller groups within your existing audience. This can be based on their interests, texting preferences, home city, or anything really. 🏈 🍿 🌏

And it’s super easy to set-up! 

### **How do I send a segmented broadcast?**

Before you send out a segmented broadcast, you must have **audience segments set-up in advance.**

Check out**[this article](https://help.joinsubtext.com/how-do-i-create-audience-segments?hsLang=en)**for ways to create audience segments!

#### **When you are ready to send a segmented broadcast**

1. Click on ***New Broadcast*** in the top navigation bar.
2. Click the***Edit Audience*** section of the broadcast composer and a dropdown will appear to select your audience you want to message; it should be set to ***All Subscribers*** by default.
   
   ![Screenshot 2024-06-21 at 12.58.50 PM](https://help.joinsubtext.com/hs-fs/hubfs/Screenshot%202024-06-21%20at%2012.58.50%20PM.png?width=441&height=284&name=Screenshot%202024-06-21%20at%2012.58.50%20PM.png)
3. From the dropdown, select one of the audience condition options. 
   
   ![1b - Dropdown Open](https://help.joinsubtext.com/hs-fs/hubfs/1b%20-%20Dropdown%20Open.jpg?width=448&height=303&name=1b%20-%20Dropdown%20Open.jpg)
4. An input box will appear below the audience you selected.  Once you select your condition, just begin typing your tag and a list of suggested existing subscriber tags will appear. Click the suggested tag to confirm your selection.  
   
   ![2b - Tags](https://help.joinsubtext.com/hs-fs/hubfs/2b%20-%20Tags.jpg?width=467&height=514&name=2b%20-%20Tags.jpg)
   
   \*\*You can even select multiple conditions, **such as a tag AND a location.** 
   
   ![2c - Tags and Locations](https://help.joinsubtext.com/hs-fs/hubfs/2c%20-%20Tags%20and%20Locations.jpg?width=456&height=572&name=2c%20-%20Tags%20and%20Locations.jpg)
5. Once you've selected your conditions, you'll see them reflected in your audience to broadcast to.

![3c - Tags and Locations](https://help.joinsubtext.com/hs-fs/hubfs/3c%20-%20Tags%20and%20Locations.jpg?width=688&height=230&name=3c%20-%20Tags%20and%20Locations.jpg)  
6.   Continue to fill out your broadcast body and other optional fields.

7.   Once you are finished, click send/save/schedule as you would a regular broadcast. 

- [Activation Details](https://help.joinsubtext.com/activation-details?hsLang=en)
- [Dashboard Navigation](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#main-content)

    - [The New Broadcast Tab](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#the-new-broadcast-tab)
    - [The Inbox](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#the-inbox)
    - [The Broadcast Tab](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#the-broadcast-tab)
    - [The Audience Tab](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#the-audience-tab)
    - [The Campaign Tab](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#the-campaign-tab)
    - [The Survey Tab](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#the-survey-tab)
    - [Reports/Analytics](https://help.joinsubtext.com/dashboard-navigation?hsLang=en#reports-analytics)
- [How Tos](https://help.joinsubtext.com/how-tos?hsLang=en#main-content)

    - [General How Tos](https://help.joinsubtext.com/how-tos?hsLang=en#general-how-tos)
    - [Automatic Replies](https://help.joinsubtext.com/how-tos?hsLang=en#automatic-replies)
    - [Segmentation](https://help.joinsubtext.com/how-tos?hsLang=en#segmentation)
- [Our Playbooks](https://help.joinsubtext.com/our-playbooks?hsLang=en)
- [Grow your Audience](https://help.joinsubtext.com/grow-your-audience?hsLang=en#main-content)

    - [Marketing](https://help.joinsubtext.com/grow-your-audience?hsLang=en#marketing)
- [The Details](https://help.joinsubtext.com/the-details?hsLang=en)
- [Customer Support](https://help.joinsubtext.com/customer-support?hsLang=en)

[![Logo Knowledge Base](https://help.joinsubtext.com/hs-fs/hubfs/Logo%20Knowledge%20Base.png?width=63&height=63&name=Logo%20Knowledge%20Base.png "Logo Knowledge Base")](http://joinsubtext.com)

Subtext Help Center

Copyright © 2026, Subtext